Toronto Art Gifts - The Building Of A Brand

by Pamela Johnston August 01, 2016

Totally Toronto Art Logo

Affordable Toronto Art - The Building of a Brand

When David and I discussed the idea of making sure that his website was able to also sell his art in Toronto, neither of us had any idea where the combination of his art and my business mind would take us.

Neither of us realized that the "web designer" we hired would upload his art to a Shopify site and we'd be in business in less than a day!  Then came the tedious process of learning about SEO optimization, alt tags and making sure the product descriptions and images of the artwork were informative. Next came figuring out how to start to create some buzz using social media and all the intricacies of Facebook, Twitter, Linked, Pinterest and Instagram and all the different formats for images which were key to users finding David Crighton Art. to buy Toronto gifts online.  Next came the notion of newsletters and building contact lists.

It wasn't until I hired a social media assistant that things really started to ramp up from a sales and product perspective.  Building on products that David had created purely for sales at Toronto Art Shows like the One of A Kind (#OOAKS_Toronto) and The #CNE Shows, I started to create products on a more "inventoried" basis.  As we saw the success of  these  products at the shows and how their presence boosted the bottom line, we added to our "show" roster including Kensington (#KMART) and Toronto Outdoor Art (#TOAE) after David's absence of 10 years.  Creating products meant having inventory and all the challenges that presents -   learning how to track inventory and integrate Quick Books and other inventory tracking tools. These types of developments are massive undertakings on their own.

My thoughts of building an empire and my big eyes had to be cut back sooner or later and now that I have a pretty good understanding of what needs to happen and how things work, I am focusing on making things happen in a simpler way and finding balance in my life again.   

That didn't last long and by the end of 2017, I decided to go for broke and more DC Art out into Project Spaces and I am working to deepen our reach into Toronto Retail Stores, Corporate Events and expanding to a bigger line up of art images from different Toronto artists through a new company, Totally Local Art.

 

 

 





Pamela Johnston
Pamela Johnston

Author


Leave a comment

Comments will be approved before showing up.


Also in Blog

What is Toronto Known For?
What is Toronto Known For?

by Pamela Johnston June 04, 2022

If you don’t immediately think of the wonderful view of the Toronto skyline, then you probably haven’t seen it before. It’s one of the most famous and iconic pieces of scenery on the planet. The CN Tower, for example, will make for something that is memorable and really pleasing to the eye. So much so that plenty of local Toronto artists will use it as inspiration when creating pieces.  

View full article →

Summerhill Gift Card Set | Totally Toronto Art
Six Toronto Gift Shops With Great Ideas for Mom!

by Pamela Johnston April 19, 2022

With Mother's Day fast approaching, I thought I'd put together a list of local Toronto businesses offering unique and fun Mother's Day gifts. So let's celebrate the person with whom you have a motherhood connection. The owners/operators of these shops happen to be women who happen to be moms!

View full article →

Central Technical School | Toronto Canada
One of a Kind | Toronto Artist, David Crighton

by Pamela Johnston March 15, 2022

David Crighton attended Central Technical School and graduated in 1973.  During his time at Central Tech, the teacher gave the class many assignments. But there was one assignment that stood out for David. The teacher asked his students to find a building and draw it. David's drawing below was the catalyst for his 50-year career as a successful artist.

View full article →